Over a 25-year career in financial services, Dani Barajas has built and transformed financial institutions with operational grit and strategic vision.
Starting as a bank teller, she helped stabilize AIG during the 2008 financial crisis at the Federal Reserve Bank of New York, led M&A at Evercore and HSBC, shaped strategy at Citigroup, and scaled banking operations and products at Novo.
As Founder and CEO of Luso, Dani is acquiring and rebuilding a nationally chartered bank to create the kind of financial institution the market has been missing, defined by emerging technology, risk mastery, and innovation-driven growth.
Dani holds a master’s in international economics from Johns Hopkins SAIS and is a CFA Charterholder.